Bliss is stepping in to the future
You may be surprised to learn that the salon industry sends more than 1,500 tons of recyclable aluminium back to landfill each year in Australia and New Zealand alone. That’s one and a half million kilos, about 715 cars, or four jumbo jets!
Unfortunately aluminium doesn’t degrade easily, it actually contaminates the soil for 500 years. Add to this the wasted resources of plastics, colour tubes, hair clippings and more, and you soon see that beauty at any price is no longer an option. After joining Sustainable Salons, local salon Bliss is set to change all this.
Bliss now recycles up to 95% of resources used within the salon just by being a part of the Sustainable Salons program. “We are committed to sustainable growth that encourages social responsibility and respect for the planet. This simple initiative can make all the difference to what were once valuable resources headed for landfill becoming a future resource”, says Erin Middleton, owner of Bliss.
Rather than contaminating the waterways, excess chemicals such as peroxide and hair colour now go to a chemical recycler to be neutralised into recycled water used in construction, roadworks and community gardens. Plastics are also repurposed and recycled into closed-loop products such as outdoor furniture, coasters, sunglasses, combes and more.
What’s more, Bliss staff love that all proceeds earned from the sales of metal and paper recycling are donated to OzHarvest and KiwiHarvest to fund meals for disadvantaged people – Sustainable Salons donates more than 5,500 meals every month! Collected ponytails are sent directly to charitable wig-makers and organisations to provide charitable wigs for those suffering from alopecia or cancer, while hair clippings are made into items such as Hair Booms used in oil-spill clean-up operations, OLED displays and even Hairy Soil.
As consumers become more aware of the impact the products they use have on the environment, they have also welcomed the opportunity to make a difference.
“The salon industry needs to take action now, and take care of the environment as much as we take care of clients”, says Paul Frasca, Co-Founder and Managing Director of Sustainable Salons. “Bliss really cares about making their salon as sustainable as possible. When they looked at what they could do to become more sustainable ecologically and economically, Sustainable Salons was the obvious choice.”
By joining Sustainable Salons, Bliss is happy they can support charities, benefit the community, and attract clients who hold the same values, while also helping Make Sustainability Reality.
What we do to help our planet
Packaging with care
Our Vero K-PAK Color, LumiShine Color and Blonde Life hair color tubes are packed in paperboard cartons made from 100% recycled fiber. These paperboard cartons have been diverted from the waste stream, and are 100% recyclable.
Our plastic bottles for Joico’s shampoos and various sprays are proudly manufactured in-house and in the U.S.A. at our Beauty Care Hair Professional Manufacturing plant in Geneva, New York, and use up to 25% post-consumer recycled materials (PCR). With our sights set on reducing our carbon footprint, We here at Joico are continuously looking at new technologies, materials and other ways to improve our eco-friendly practices.
Wind in works
Joico has invested in wind energy for our Beauty Care Manufacturing Site in Geneva, New York U.S.A.. Our on-site microgrid (wind turbines) generate 20% of the electrical requirements for the site, and the balance of electricity is 100% green purchased. We continue to refine and develop our strategy to ensure the U.S. based production is clean and sustainable driving our carbon footprint.
